Complete redesign and optimization of a fashion e-commerce platform focusing on user experience and conversion optimization.
Client
Fashion Forward
Industry
E-commerce / Fashion Retail
Duration
6 months
Team Size
8 specialists
Fashion Forward needed a complete overhaul of their digital presence to compete in the modern e-commerce landscape. We reimagined their platform with a focus on mobile-first design, personalization, and seamless checkout experience.
Poor mobile shopping experience leading to low conversion rates on mobile devices.
Increased mobile conversion rate by 85%.
Slow loading times affecting user engagement and SEO rankings.
Reduced load time from 6.5s to 1.8s.
High cart abandonment rate due to complex checkout process.
Reduced cart abandonment by 45%.
Developed a cutting-edge e-commerce platform with focus on speed, usability, and conversion optimization.
Conducted extensive user research and competitor analysis.
Created responsive designs with focus on mobile-first approach.
Implemented frontend and backend systems with focus on performance.
Performed optimization and staged rollout to ensure smooth transition.
The redesigned platform has significantly improved user engagement, conversion rates, and overall business performance.
Conversion Rate
Increase in sales conversion
Mobile Revenue
Increase in mobile sales
Page Speed
Average load time
User Retention
Increase in return users
"The new platform has exceeded our expectations. Our mobile sales have skyrocketed, and customers love the new shopping experience."
Emma Thompson
Digital Director, Fashion Forward
